Privacy policy


This Privacy Policy was last updated on 10 October 2017.

1.1 As indicated in the Conditions of Sale, Pirelli UK Tyres Limited of Derby Road, Burton-on-Trent, Staffordshire, DE13 0BH, England (hereinafter referred to as “Pirelli”) sells certain products (hereinafter the “Products”) via the website section “” (hereinafter the “Website”).

1.2 The parties involved in the purchase of Products via the Website will be Pirelli as seller and the party purchasing one or more Products, as the buyer (“you”).

1.3 Pirelli will act as controller with regard to the processing of your Personal Data (as defined in section 2.1 below) for the purpose of providing you with the Products (hereinafter referred to as "Data Controller", “we”, “us” or “our”, as appropriate). Pirelli will be the controller with regards to the use of your Personal Data collected from the Website and, upon your consent, for marketing purposes, as detailed in this Privacy Policy.

1.4 The privacy of your Personal Data is of the utmost importance to us. This Privacy Policy covers and is designed to help you understand how we process the information that we collect about you, that you provide to us online or that we collect when you interact with us through our Website. By using and accessing the Website, you are accepting and consenting to the practices described in this policy.

1.5  If you do not agree with the terms and conditions of this Privacy Policy, you must immediately cease using and accessing the Website and any content, services, or products contained in, or available from, the Website.



2.1  We collect personal data, which under applicable data protection legislation, including e.g. the Data Protection Act 1998 and the Regulation EU 679/2016 (also referred to as the "GDPR"), includes information that can be used to identify you, including - but not limited to - your first and last name, street address, ZIP/postal code, city, country, state, phone number and email address (hereinafter as "Personal Data").

Information you provide to us

2.2 We may collect your name, contact information, e-mail address, home address, credit card information and any other information you provide when you interact with us, make an inquiry or place an order through our Website, or submit any registration form, or when you contact us.

Technical information

2.3 When you browse our Website, we may collect information which can be used to identify your computer and its browser program or any mobile devices that you use to surf the internet. It is collected by installing small text files called “Cookies” and other, similar information technology techniques (which are comprehensively referred to in this document as “Cookies”). In addition to other functions, when you visit the Website again, the Cookies previously stored allow us to recognise your browser. Cookies may store unique identifiers, user preferences, or other information as described below.

2.4 You can block the use of Cookies by activating the settings in your internet browser. The "Help" feature on most internet browsers will tell you how to prevent your internet browser from accepting new Cookies, how to have the internet browser notify you when you receive a new Cookie, or how to disable Cookies altogether. If you choose to withhold consent, or subsequently block Cookies, some website features or functions may not function correctly and you may not be able to access all or part of the content of our Website.

2.5 For any other information on the Cookies and similar technologies we use, please refer to our Cookie Policy available here.



3.1 We will only use your Personal Data to contact you in order to answer your questions and requests, to carry out any of our contractual obligations, to provide you with information about the Product(s) and/or service which you have requested. 

3.2 Pirelli may also use your Personal Data for marketing purposes, as described under section 7 below, subject to obtaining your prior consent where necessary.

3.3 In addition, third parties may use your Personal Data for profiling and marketing purposes in accordance with your consent and choices, as described in our Cookie Policy available here.



4.1 Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Data with third parties without your consent.

4.2 We may share your Personal Data when authorised by law or as follows:

(a) Group companies. Any member of Pirelli’s group of companies, which means our subsidiaries and our ultimate holding company and its subsidiaries, as defined in s.1159 of the Companies Act 2006 (“Pirelli Group”).

(b) Third party or affiliated service providers.  Your Personal Data may also be processed by service providers, including authorised dealers that we might use to facilitate or outsource one or more aspects of the operation of our Website or our business. These service providers are subject to confidentiality agreements with us and other legal restrictions that prohibit their use of the information we provide them for any purpose other than to facilitate the specific outsourced related operation, unless you have explicitly agreed or given your prior permission to them for additional uses.

(c) As permitted or required by law. From time to time, we may be required to provide Personal Data in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful or in violation of applicable laws. We may release certain Personal Data when we believe that such release is reasonably necessary to protect the rights, property, and safety of others and ourselves, or to detect, prevent, or otherwise address fraud, security, or technical issues.

(d) Business transaction. In the event that we intend to sell or transfer ownership or control of any or all of our business, operations or services to a third party, we may need to disclose your Personal Data to a potential buyer both before and after the purchase. We will do so in accordance and in compliance with the data protection laws applicable to you. In the event the sale does not go through, we will require the potential purchaser to not use or disclose your Personal Data in any manner whatsoever and to completely erase the same.



5.1 You have several privacy rights in accordance with the data protection laws applicable to you. If you reside in the EU, according to GDPR provisions you have the right to; access to your Personal Data processed by us; correct it, delete it, limit/restrict the processing of your Personal Data that can be performed by us; you have the right to transmit your Personal Data and the right to be notified about data breaches. In order to exercise your rights you can contact us at You can also lodge a complaint with the authority competent in your country, in accordance with applicable data protection laws.  We may not be able to accommodate every request related to certain information if we believe this would violate any law or other legal requirement, or other data subjects' rights.



6.1  We will retain your Personal Data for (i) as long as your account is active and/or (ii) as needed to provide you with Products and/or services. We will also retain your Personal Data as necessary to comply with our legal obligations (eg. keep a record of your transactions for administrative purposes), resolve disputes, and enforce our rights (i.e.: defensive purposes). We will delete your Personal Data upon your request, in accordance with the data protection laws applicable to you.



7.1  Pirelli and any member of Pirelli Group will be the only entities entitled to send you promotional emails and other marketing electronic communications on the basis of the provision of your specific consent to marketing activities. You can always limit the communications that Pirelli Group send to you. To refuse future marketing emails, simply click the link labelled “unsubscribe” at the bottom of any email Pirelli Group send you.

7.2  Please note that even if you opt-out of future promotional emails, we may still need to contact you with important information about your account, in accordance with applicable data protection laws. If you have any questions about your choices or if you need any assistance with opting-out, please contact us via email to



8.1 In some cases, Personal Data of our Website users may be disclosed, processed and stored outside your country as follows: (i) for EU residents, Personal Data might be processed in EU; (ii) for non-EU residents (except for US), Personal Data might be processed in EU. If your information is transferred outside your country, we will ensure that your privacy and rights continue to be protected in compliance with this Privacy Policy and in accordance with the data protection laws applicable to you.



9.1 This Privacy Policy only addresses the use and disclosure of information by Pirelli. Other websites that may be accessible through the Website have their own privacy policies and data collection, use and disclosure practices. We encourage you to familiarise yourself with the privacy policies provided by all third parties prior to providing them with information.



10.1 If you are a minor, according to the laws of the country of the Website, please do not attempt to register with us at this Website, or provide any Personal Data about yourself to us without the provision of adequate consent by the holder of parental responsibility over you. If we learn that we have collected Personal Data from a minor, without the holder of parental responsibility's consent, we will promptly delete that information. If you believe we have collected Personal Data from a minor, please contact us at



11.1  We will use industry standard physical, technical, and administrative security measures to protect your Personal Data against unauthorized access. However, since the internet is not a 100% secure environment, we cannot warrant, guarantee, or ensure the security of any information you transmit to us. There is no guarantee that the information may not be accessed, disclosed, altered, or destroyed by a breach of our physical, technical, or administrative safeguards.

11.2  It is your responsibility to protect the security of your login information, and we recommend that you use a unique password for our Website that is different from the password you may use on any other website. Please be careful whenever sending Personal Data to us via e-mail. E-mail is generally not a secure means of transferring information. We therefore cannot guarantee that this information will not be lost or used in a fraudulent manner and we encourage the use of e-mail encryption to communicate with us.



12.1 Our Privacy Policy may change from time to time. We will post any Privacy Policy changes on the Website and, if the changes are significant, we will provide a more prominent notice. The date the Privacy Policy was last revised is identified at the top of the page.



13.1 If you have questions or concerns regarding this Privacy Policy, or if you wish to review, edit your Personal Data or request that we delete Personal Data stored in the databases we actively use, please contact: